Ancillary Task 2: Magazine Advert - Construction

The construction process for the magazine advert was relatively simple - we knew how to construct the artwork elements, such as the leaves and grass, and the rolling clouds, so we knew exactly what we were doing and that allowed us to race through it relatively quickly.
The traditional album conventions we included are, among other things:

• the title of the album shown clearly and prominantly
  
• the release date
• the name of the band and their logo featuring prominantly also
  
• any already-released singles from the album (End Transmission) and another song, potentially a future single? This is not said outright, but is hinted at by the fact that it is mentioned above the other tracks on the album.
• A brief summation of high street retailers that will be selling the album
  
• the website address for the band
• our production company logo

We did ponder whether to also include the price of the album and the two different editions of it, but due to the fact that most retailers like to modify their prices slightly to be competitive, and the fact that many album adverts don't often include this anyway, we subverted this in order to give more time and space to the other elements on the poster.

Nearly all the techniques used to construct the magazine advert are covered in the Digipak construction stages, with one key new addition here - we modified the perspective of the album covers on screen, slanting them in slightly to give them the impression of being presented to the viewer. For this, we used the 'Transform > Perspective' option to change the shape of it. Below is a screengrab of the process.

And below are side-by-side comparisions of the finished advert, one version with the album covers unslanted, and the other with the perspective modification in place, to show the effect and difference this has.

These images also show our heavy continued use of our house font of choice, Charlemagne ST, to keep a house style strong and present across the platforms.

More to come...