Another key piece of the puzzle revolved around the general image of the actual performers themselves, as opposed to the instruments or equipment. The clothing was always going to be crucial, and we made sure that the house style throughout was a combination of white and black, with the type of clothing being smart-casual style. This suits the style and the song itself; the band themselves appear, for the Crash Love album period at least, to be showing a preference to suits and smarter clothing, for example, waistcoats, shirts, ties, jackets, smart shoes etc. Look below at a picture from an awards show, and their two most recent music videos, both for singles off of the Crash Love album:
Note in particular the guitarist, Jade Puget's (far right of shot) choice of clothing - smart dark suit with white shirt, with the collar high. The overall style is of smart clothing, but with a feeling of looseness - jackets not done up, collars up, a sense of casualness pervading. With that in mind, we ensured that all performing in the video fitted to this house style, with Jacob Peeling in particular almost apeing Puget to a tee, and myself and Sam Vennard using the combination of dark shirts and white ties, and Matt Ballard adding a little bit of variaty with a dark waistcoat, yet still staying within the style. Mike even brought with him a pair of hair straighteners to work with my own and Jacob's hair, as well as hair gel and combs. In the end, we didn't use much of this, but it was still good to have in case we needed to play around with hair styles.
More to follow...
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