The extra planning extended around the rest of the digipak, and to a certain extent, the way that the digipak design could lead into the magazine advert design. This is why we chose to work on the digipak album cover first - as we will see in the magazine advert analysis, magazine adverts, 99 times out of 100, keep a very distinctive house style and use similar, if not identical, imagery, colours and styles from the digipak/album cover artwork.
Firstly, here is a design I sketched for the back cover and tracklisting of the album. It is basically a piece of scrappy notebook paper with the tracklisting scribbled on it, including also the tracklisting to the bonus DVD included in the digipak section. However, it has hints of being a suicide note, as it has 'to my love...' written at the top as an introduction, and there are lines running through the track names, and the letters that the lines run through spell, if you read it vertically downwards, 'DIE WITH ME'. Again, as you can tell, this is a big hint back to the narrative, and thought it does appear subtle, the message becomes very clear when the reader works out the deleted letters.
Also, we had an idea to create two covers - one for the regular version for the album, and one for the digipak version. As I outlined in the digipak cover analysis post, digipaks are often aimed at existing fans of the band, and they are often released in conjunction with a regular CD version of the album. So we decided to create two different varients of the same cover, with one being a little simpler and less extravegant, and aimed purely more for the target audience and perhaps new fans, and the digipak cover being more stylised and subtly different, and aiming at the existing fans of the band.
More to follow...
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