Wednesday, 31 March 2010

Evaluation - Question 1, Part 3

This final part of Question 1 will look at the mise-en-scene and location of the performance shoot, and how this plays a huge part in the look and feel of our video, as well as a brief look at the relationships between the performers on-screen.
First, let's take a look at the location - the warehouse in which we shot the video. Below is a nice shot which really captures the corrugated metal roofing of the warehouse.

Now, you can see here how the cold grey colour of the warehouse itself seems to match in when the colour overlay has been applied in such a manner, and the tough, almost industrial, look to the surroundings does match the performance shoot style, with the silvers and blacks of the equipment and instruments blending in nicely. It helps to build the overall feeling of coldness which we really hoped to get from the song. Now, warehouses aren't tremendously prevelant in rock music videos, but the idea of gritty, industrial-type locations is, however. Below are two examples: The Offspring's 'Gone Away' video and Linkin Park's 'One Step Closer' video.
As is evidenced by these shots, the cold greys and dark, dull colours do help to accentuate any light that is around, so therefore, the natural light coming through the gap in the door of the warehouse in our video glows a little more, and a similar effect is achieved in the Gone Away video with the swinging lightbulb. It also perfectly suits our colour overlay modification, as the already cold surroundings are further emphasised and blended in with the performers and instruments to give an all-over cold, emotionally downing look.
The one variation we included in our video from the location was the inclusion of the battered wood boards on the floor of the performance, as can be seen clearly in these shots.

Now this is more unusual, but we decided this would help us give our a video a slightly more unique look, whilst still adding more to the cold, battered, gritty feel of the location. It was a spur-of-the-moment thing to include the boards, and I'm glad we did - they really do add a little unique slant to our location, without, as I say, taking anything away from the rest of the location and the cold, industrial vibes.
Another type of shot, seen very frequently in rock music videos, that we decided to use more sparingly, are shots where two or more performers are shown, with one performer in clear focus with perhaps others in the background. One video where it is used frequently is the video for 'No One Knows' by Queens of the Stone Age, and some exemplar shots are shown below.

What this does is give a heightened sense of spacial awareness, and gives a sense that the performers are tightly-knit and all playing close together, as well as having a telepathic link to each other as a band, performing as a true unit. It also does give a sense of heightened importance to the performer in the foreground, almost like he or she is leading the rest of the band. Below are several examples of it's usage in our video.
In conclusion, our video uses lots of already existing media conventions of a rock music video, but subtly alters and challenges some of them and successfully manages to mix established traditions and conventions of music videos with a unique look and style we have created with our video.

This concludes Question 1.

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